Unsolicited concept by Edge9 Media for Théorique. Not affiliated. Built from public info. Take-down anytime: marc@edge9media.com.
Campaign concept / owner economics

Training-Day Odor System for a better first purchase and a refill habit.

Existing Déodorant N°1. A clearer campaign layer for athletes, long-shift workers, and sensitive skin buyers who need odor control that holds through training.

Book 15 minutes
Cold pitch / concept only

Stop mid-workout odor fails.

Train with Théorique. Make Déodorant N°1 the training-day jar people trust for long sessions, then give them a reason to refill it instead of stick-swapping.

$28Déodorant N°1 / 40g
2+ hrstraining-day frame
90 daysrisk-free on site
Théorique Déodorant N°1 jar concept
TRAIN
LONGER
STAY FRESH
The campaign system → refill

Ads + offer + lifecycle make the science a habit.

Théorique already has the product truth: silver and zinc, aluminum-free, 47 formulations, and a whole-body use case. This concept packages that truth for the moment buyers care most.

01 / PAID STATICstop the scroll
T.
ThéoriqueSponsored · training day
Your natural deodorant should not quit before your workout does.
Product in a training day ad concept
Stop mid-workout odor fails.SILVER + ZINC / ALUMINUM-FREE
theorique.comTrain with Théorique ↗
02 / NAMED OFFERbuy box mount
EXISTING PRODUCT / NEW FRAME

Training-Day
Odor System

$28 one 40g jar
  • Déodorant N°1 for long sessions
  • Whole-body, fragrance-free use
  • 90-day risk-free confidence
  • Refill reminder at the real use window

The system is the campaign and lifecycle layer. No new SKU required.

03 / EMAIL + SMSmake refill natural
Inbox / Théoriquetoday
Your training-day jar should still be working for you.
Théorique · to Nad's customer
Silver and zinc, no aluminum, no baking soda burn. If your jar is nearing its daily-use window, this is your cue to keep the routine moving.
Keep your training-day system stocked →
post-purchaseday 60 remindertravel attachrefill
Higher first-purchase CVR

Consumer science becomes a clear training-day promise, not a buried formulation story.

Refill revenue

The $28 jar gets a lifecycle cue tied to real daily use and the 2 to 3 month longevity claim.

Travel-size attach

10g Travel at $16 becomes the logical bag and long-weekend add-on, not a separate browse.

DÉODORANT N°1 / 40GThéorique Déodorant N°1 product concept
Théorique jar detail
Training day jar concept
Refill system concept
The mounted offer / not a new SKU

Déodorant N°1 becomes the jar training day earns.

A campaign system around Théorique's existing hero: the whole-body deodorant for athletes and sensitive skin buyers who want odor control without aluminum or baking soda burn.

★★★★★ 3,419+ verified reviews shown on the live brand site
$28 / 40g
90-DAY RISK-FREE / SITE CLAIM

Kept. The existing Déodorant N°1, framed for the moment of highest intent.

Why this is not a SKU re-pitchThéorique already sells an aluminum-free, science-led deodorant. The missing layer is a named training-day campaign that turns proof into first-purchase confidence, refill reminders, and a Travel attach.

What the system mounts

  • Training-Day Odor System language across ads and PDP
  • Silver and zinc proof translated into consumer-first creative
  • 2+ hour training framing for athletes and long-shift workers
  • Post-purchase email and SMS that earn the next jar
  • 10g Travel attach for gym bags, trips, and trial
  • Owner outcome: conversion plus refill revenue
See the campaign system above

Concept buy box only. Existing price and public claims are directional references from theorique.com. No checkout is implied.

The monetization gap

Strong formulation story. Thin training-day path.

What exists today

Great product truth, more work for the buyer

Silver and zinc, 47 formulations, aluminum-free, fragrance-free, and whole-body deodorant are powerful reasons to believe. The customer still has to connect the science to the sweaty moment herself.

One jar / one decision
What this concept adds

Training-Day Odor System with a refill path

Paid creative names the problem. The buy box names the system. Email and SMS bring the customer back when a daily-use jar is likely nearing its next purchase window.

Conversion + refill
A 90-day install

From science page to system people can picture.

A scoped campaign layer on Théorique's existing product, brand, and customer truth. No invented SKU and no category re-pitch.

01 / FRAME

Name the training day

Build the campaign around the moment natural sticks fail: the long session, the commute home, and the sensitive skin tradeoff.

02 / CONVERT

Make the jar the answer

Run static and short-form creative that makes silver and zinc legible, then mount the named system in the live purchase path.

03 / KEEP

Earn the next order

Stand up post-purchase email and SMS, the day 60 refill cue, and Travel-size attach testing against real behavior.

Public product proof / owner economics

Use what Théorique already engineered. Make it sell harder.

$28

Déodorant N°1 at 40g, existing hero product.

2 to 3 mo

Daily-use longevity stated on the site, creating a natural refill window.

47

Formulations tested, turned into a clearer reason to believe.

$16

10g Travel becomes a useful attach for gym bags and trips.

Public references: theorique.com homepage and product pages. Claims should be reviewed and approved by Théorique before use.

Stop mid-workout odor fails. Train with Théorique.

I built the page to show the Training-Day Odor System as a conversion and refill campaign around Déodorant N°1.

Book 15 minutes
Marc Chester / Edge9 Media